Author name: Eric Rosenberg

Eric is the founder and editor of Personal Profitability. He left his corporate finance job in 2016 to take his online side hustle full-time and now earns a six-figure online income.

Grocery Store Aisle 2

Anchoring and other Marketing Techniques Designed to Take Your Money

Have you ever wondered why you walk into a store and no products have an even dollar cost? Candy costs .99 cents. A shirt costs 9.99. A TV costs 379.99. Have you ever wondered why Target puts “low price” markers on items that are not for sale? How about the signs that tell you how much you are “saving” when you spend money on a product?

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