Budgeting

Grocery Store Aisle 2

Anchoring and other Marketing Techniques Designed to Take Your Money

Have you ever wondered why you walk into a store and no products have an even dollar cost? Candy costs .99 cents. A shirt costs 9.99. A TV costs 379.99. Have you ever wondered why Target puts “low price” markers on items that are not for sale? How about the signs that tell you how much you are “saving” when you spend money on a product?

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Daily Money Saving Tip

I am on an unpaid leave of absence due to the birth of my daughter last spring. I was given a very generous leave of absence (14 months!). I am using this as a trial run to see if we can live without my salary so that I may stay home when my kids are little. As a result, I have to question every single purchase every day.

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