If you are a wine fan like me, you sometimes struggle to find the right balance between quality and cost. According to an article by Freakonomics authors Stephen Duber and Steven Levitt, price has very little to do with quality. That led me to wonder if most of us overpay for wine.
OMG! OMG! APPLE HAS A NEW PHONE! iPHONE 5! WOOO! … Chill out people. It is just a phone.
Lots of spending is value driven. For the most part, if you didnt value that 4th beer on a friday night or that cup of joe before work on Tuesday, you wouldn’t spend money buying it.